our mission



.Our mission is to be a trend leader for others to follow our mission is to create make a difference, to develop quality, innovative, unique apparel, in an assortment of sizes and styles to accommodate, both men an women of all varying body styles and shapes, with comfort fitting and style using premium denim, bull denim; incorporate leather for unique designs, and to provide innovative motorcycle apparel for what ever Bike or Custom Bike you ride.


Our vision is to be apart of the solution not the problem in rebuilding America, to keep people working in the U.S. as well as help putting people back to work in the U.S. Manufacture our products that are made in U.S.A. to form strategic alliance with other organization that help raise money for people that are stricken with assorted illnesses or that are less fortunate. 


Our values is to lead, motivate, and develop a team of people that is inspired through strong work ethics, integrity, honesty, not only as a person but as a professional, emotional, and spiritual to reach their potential growth.


Brian is known for his innovative cutting edge designs in denim and leather. After his near death motorcycle accident he began coming up with protective clothing ideas for motorcyclists. Since that time he has come up with some stylish designs such as womens denim skirts,shorts,pants, graphic t-shirts.